The Problem

Traditional and outdated marketing techniques resulted in loss of market share to the competition from international brands, especially amongst Gen Z & Y

The Solution

Rebranding and adapting modern 360 degree marketing campaigns that attract youth including TVC, Digital, ATL & BTL

The Approach

Any Bike One Tyre campaign was launched in 2018 with product propositions #LongRide #TrendyRide #SafeRide along with a sequel in 2020

Key Focus Area

Brand Repositioning . 360 Integrated Campaign . Digital Marketing


InspireX helped us to transform our brand and gain higher market share in the competitive tyre industry. They transformed the brand with their 360 degree solutions.

Danuka Sasanga - Brand Manager

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