The Problem
Traditional and outdated marketing techniques resulted in loss of market share to the competition from international brands, especially amongst Gen Z & Y
The Solution
Rebranding and adapting modern 360 degree marketing campaigns that attract youth including TVC, Digital, ATL & BTL
The Approach
Any Bike One Tyre campaign was launched in 2018 with product propositions #LongRide #TrendyRide #SafeRide along with a sequel in 2020
Key Focus Area
Brand Repositioning . 360 Integrated Campaign . Digital Marketing
Results
InspireX helped us to transform our brand and gain higher market share in the competitive tyre industry. They transformed the brand with their 360 degree solutions.
Danuka Sasanga - Brand Manager
